Book Review: Never Split the Difference by Chris Voss

Recommended by a friend, I found this book fascinating and a wonderful near-scientific report of social psychology and human interaction. Former top FBI hostage negotiator Chris Voss gives up his secrets and lets us into the world of understanding how to identify what you want – then get it. Applicable for every relationship and decision from where to eat out on to haggling the price of a car, this is a must for every marketing major! This is a book you will want to take notes from.

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